Campaign Identity Project

Tender description

In tandem with the new Feasibility Study, we are looking to set the framework for the Campaign Identity. During the initial stages of the Campaign’s quiet phase, we have replicated the University corporate identity across all materials. However, the Campaign will now benefit from a distinct complementary identity, title and narrative that strengthens and nurtures relationships with all stakeholders. Early testing of campaign themes, including a provisional campaign name, was conducted in 2019 through the Marts & Lundy led Feasibility Study. There is now a need to signal the institution’s fundraising ambitions by commissioning a new identity (including Campaign title) and communication and content strategy which can sit within existing University brand guidelines. Lot 1: In tandem with the new Feasibility Study, we are looking to set the framework for the Campaign Identity. During the initial stages of the Campaign’s quiet phase, we have replicated the University corporate identity across all materials. However, the Campaign will now benefit from a distinct complementary identity, title and narrative that strengthens and nurtures relationships with all stakeholders. Early testing of campaign themes, including a provisional campaign name, was conducted in 2019 through the Marts & Lundy led Feasibility Study. There is now a need to signal the institution’s fundraising ambitions by commissioning a new identity (including Campaign title) and communication and content strategy which can sit within existing University brand guidelines.