Tender for the Provision of Strategic Omni Channel Marketing Campaigns for the MTU Business Academy to MTU

Tender description

Munster Technological University is seeking tenders from competent service providers for the provision of Strategic Omni Channel Marketing Campaigns for the MTU Business Academy. The MTU Business Academy was established in 2021 to be an accessible hub, focussed on promoting and supporting a range of professional and executive part-time programmes across the university’s faculty of business and humanities. We collaborate internally and externally to showcase best-practice, to identify priorities in customised learning, CPD, research and consultancy needs, and to drive commercial engagement. We work on the development of an annual schedule of educational and training offerings, events, research insights, and other collaborative initiatives. We currently operate across multiple social media channels including Meta, LinkedIn and X (formerly Twitter) and wish to significantly define and grow that presence over the next few years. We are seeking an agency that offers the below services for promoting professional development programs and events across multiple platforms. We are hoping to establish a strong partnership with a digital marketing agency to develop and drive successful marketing campaigns to promote the programmes and activities of the business academy. Services required include comprehensive Social Media Strategy Development aimed at promoting professional development programmes and events across various platforms. This encompasses Paid Advertising and organic posting Campaign Management, Content Creation, and target audience profiling to generate engaging material. Social Media Management to ensure active profile monitoring and audience engagement, while maintaining Audience Targeting and Segmentation to refine campaign performance. Employ performance monitoring and reporting, A/B testing, and conversion optimisation strategies to enhance campaign effectiveness. Additionally, Influencer marketing to leverage industry-relevant and campaign relevant figures to broaden exposure to the MTU Business Academy’s programme and event offerings. Full details can be found on www.etenders.ie