Farmer Intention Survey

Tender description

The overall aim of the survey is to understand farmer intentions towards future planning with a focus on a number of activities, specifically responses, challenges, perceptions and diversification activity. In order to achieve this, it is envisaged that the study will comprise the following: Administer an opt-out phase comprising a postal letter to 12,000 contacts, with reply paid envelope and adjustments of contact’s database for main survey returns. Based on the James Hutton Institute’s previous experience an opt-out of approximately 20% is expected. It is anticipated that the survey will take no longer than circa five months to complete with delivery time spread over two financial years (2022-23 and 2023-24) Individual surveys should take no more than 25 minutes to complete. Survey questions will be provided to the supplier, with opportunity to comment, clarification and training of CATI operators. Given the nature of agricultural businesses it is anticipated that weekend and evenings may be the most appropriate times to conduct interviews. The Supplier must use an approved in-house survey instrument or an online format provided by the James Hutton Institute (e.g. SNAP, Survey Monkey) for data entry. For in-house instruments output data must be supplied to the James Hutton Institute in CSV format. The Supplier must pilot the survey with a sample of 20 farmers and provide written feedback to the James Hutton Institute on the process. The Supplier will then contact (via provided contact details with telephone numbers) farmers, crofters and smallholders for a large scale telephone survey based on a sample frame of no more than 12,000 farmers / crofters in Scotland with an expected response of around 2,500 completed questionnaires. This project is subject to a fixed budget, although we anticipate 2500 respondents with an interview duration of 25 minutes this may change to meet budgetary requirements. Pricing for number of respondents is preferable in blocks of 500 to accommodate this. The supplier must be fully compliant with General Data Protection Regulations (GDPR). 2.1 Meetings and Reporting The Supplier should be available for a Project Mobilisation Meeting and regular update meetings for as key milestones are achieved. Ad hoc meetings may also be required. Monthly update reports will be required and these must include details of: Number of respondents contacted. Number of surveys successfully completed. Number of respondents that refused to participate in the survey. Reason for non-participation in the survey. Summary of key findings. 3.7 Invoicing The contract will commence with the placing of a Purchase Order by JHI. The Supplier must issue VAT invoices to JHI and invoices should be issued monthly, in arrears and/or as appropriate to project milestones. Invoices must be submitted electronically and itemised to show: associated JHI purchase order number. a description of the work completed. the price of each element of the work completed.