Competition: For the Production and Distribution Strategy of UCD’s Alumni Magazine

Tender description

UCD Connections is the flagship publication piece of University College Dublin. It is of high production value and revolves around two aspects: ● Our alumni worldwide and ● Life on campus. It is a magazine for alumni, about alumni - helping to build a positive identity and lasting links with UCD, including calls to action throughout and highlighting the University’s ongoing development/fundraising campaigns. It serves as an effective and engaging communications tool between the University and its alumni. Alumni magazines have long been lauded as a powerful tool. A survey from CASE indicates that 58% of alums feel that alumni magazines strengthen their personal connections to universities. A recent survey of alumni returned with 50% of alumni electing to receive the magazine in hard copy.