Brand Review for Sport Wales

Tender description

The successful company will review our brand and build recommendations on next steps to build and develop our brand to help the organisation meet its business objectives. We are looking for an external partner to: o Analyse perception of the Sport Wales brand - including staff, partners and wider stakeholders. o Work with the Comms team and other colleagues to understand what staff need from the brand and how they want to use it. o Understand how the brand is performing in comparison with market competitors o Identify elements of the current brand guidelines that need to be improved or developed, including accessibility. o Propose new ideas on how the brand can be enhanced to achieve the business’ objectives. o Provide any other necessary recommendations.