Award of P19-164 mini comp under Scottish Government for the Provision of Media Planning, Buying

Tender description

SDS requires media buying services across our range of products and services, nationally and regionally, to help us achieve the following objectives: - Audience reach – to access our audiences with key campaigns through relevant media channels, based on channel insight and audience profiling - Awareness – to inform new and relevant audiences of our products and services; and maximise the cross-sell potential of existing customers - Conversion to action – to drive audience engagement with our products and services, drive qualified leads, and potentially support customer loyalty and ambassadorship programmes. As part of our ongoing activity we may be required to work closely with other public sector agencies to deliver joint campaigns. The specific aims and objectives of these campaigns will vary but it is expected that the appointed agency would be involved in the development of media campaigns if Skills Development Scotland was campaign lead