Media Buying Services
Details
- Value
- £300,000
- Topic
- Advertising and marketing services
- Published
- 6 December 2023
- Submission
- 10 January 2024
Tender description
Caledonian Sleeper (CSL) has historically managed its media buying externally via an agency. This tender looks to identify an agency who will be awarded the media buying services for a two year period. CSL has a relatively modest marketing budget and as such has historically focused on digital display, programmatic and paid social adverts for its campaigns. As a brand we do not for example bid on our own key words in Google ads etc in part due to budgets but also given the strong prominence of the website in SEO and the large volume of direct web traffic we have. The campaigns that have ran previously have been a mix of tactical (eg winter sale) and brand led (turn of year campaign), but generally more biased towards the brand and product awareness side.
Timeline
- Completed: Tender published6 December 2023Current notice
- Completed: Submission date10 January 2024
About the buyer
Caledonian Sleeper Limited is a public sector buyer in United Kingdom publishing tenders and awards on Stotles. Explore their procurement activity and find more opportunities like this one.
Decision makers
Connect with the people behind this procurement.
| Contact name | Job title | Phone number | Work email |
|---|---|---|---|
| Head of Procurement | +44 •••• •••••• | ••••••••@caledonian-sleeper-limited.gov | |
| Commercial Director | +44 •••• •••••• | ••••••••@caledonian-sleeper-limited.gov | |
| Procurement Manager | +44 •••• •••••• | ••••••••@caledonian-sleeper-limited.gov | |
| Category Lead | +44 •••• •••••• | ••••••••@caledonian-sleeper-limited.gov | |
| Senior Buyer | +44 •••• •••••• | ••••••••@caledonian-sleeper-limited.gov | |
| Contracts Manager | +44 •••• •••••• | ••••••••@caledonian-sleeper-limited.gov |
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