2023-646 Social Media requirements

Tender description

AHDB requires the specialist services of a social media agency to continue to deliver the ‘always on’ social media activity for AHDB’s campaigns, helping us achieve our goals, whilst ensuring the best return on our levy payers’ money. AHDB requires the specialist services of a social media agency to continue to deliver the ‘always on’ social media activity for AHDB’s campaigns, helping us achieve our goals, whilst ensuring the best return on our levy payers’ money. We are looking for a supplier with experience of running social media campaigns that focus on positively influencing consumer attitudes. We Eat Balanced is AHDB’s flagship consumer marketing campaign, launched as a pilot in January 2021. Its social media channels were initially launched to host advertising content for the pilot, but due to the successful results, ‘always on’ social media activity has since been activated, as well as further large TV-led advertising campaign bursts. AHDB does have an in-house social media team, however they currently do not have enough capacity to support this workstream in full, hence it has so far been outsourced. However, it may be brought back in-house in future.