UK_2023_British Council Brand Strategy

Tender description

The British Council is an almost 90-year-old organisation - it has grown and evolved over time and is complex in terms of its activities and its many different audiences around the world. This complexity provides fascinating challenges for brand - what do we need to be to achieve maximum engagement with our different audiences who are all essential to meeting our strategic goals - and how can we do this in a way that feels unified and cohesive? And of course, how can our brand best amplify the dynamism and impact of our work. We're looking for a brand strategy partner who can work with us to drive forward our strategic thinking, bringing clarity, direction and inspiration. We need a brand strategy that articulates our purpose and our vision in a way that gives the whole organisation clarity on what we stand for and confidence that we know how to make this relevant for all our audiences. Additional information: If you are interested in expressing an interest and/or bidding for this project, please go to https://in-tendhost.co.uk/britishcouncil . You may then have to register your company before you can express an interest for this project and get access the documents. Please note that you to get access to the brief document referenced in the Invitation to tender document please share a completed and signed copy of Non-disclosure agreement via the correspondence tool. Is a Recurrent Procurement Type? : No