SINGLE PARTY FRAMEWORK FOR THE PROVISION OF MARKETING COMMINICATIONS SERVICES TO HORSE RACING IRELAND AND SUBSIDIARIES

Tender description

Horse Racing Ireland (HRI) was established by the Irish Government under the Horse and Greyhound Racing Act 2001 and the Irish Horseracing Industry Act 1994. It is a commercial semi-state body that is responsible for the administration, promotion and development of Horse Racing in Ireland. HRI subsidiaries include Irish Thoroughbred Marketing Ltd (ITM), Tote Ireland Ltd and HRI Racecourse Division consisting of Leopardstown Racecourse, Fairyhouse Racecourse, Navan Racecourse, Tipperary Racecourse and Leopardstown Golf Centre, as well as a holding interest in Cork Racecourse. HRI Headquarters are located in Ballymany, Newbridge, Co Kildare. Cork Racecourse Mallow and Curragh Racecourse Limited while not subsidiaries of Horse Racing Ireland, are closely affiliated with HRI. The Contracting Authority reserves the right to use this framework for any other business venture or industry body in which it is involved. Horse Racing Ireland and Subsidiaries (HRI) are seeking to appoint an advertising agency to provide strategic, creative and marketing communications services to support the achievement of HRI’s commercial goals along with the growth of the Horse Racing Ireland brand. Please refer to the attached ITT for detailed specification.