Understanding social care attraction and recruitment in Wales and the role of WeCare Wales

Tender description

We require a supplier to conduct research into how employers in Wales attract and retain social care and social work staff, and how we can design our support to assist them effectively. The employers include approximately 1500 providers across the independent sector and the 22 local authorities in Wales. As part of this research, we would like to understand the part WeCare Wales plays (or doesn’t play) in employer attraction and recruitment activity and recommendations for how to develop the programme to better meet employer needs. While we are able to monitor activity on our digital channels (the WeCare Wales website and social media channels), understanding our impact has been more challenging. We would like to understand how the work of WeCare Wales has impacted on the care sector and if our ‘offer’ aligns with the real needs of employers. We would also like to understand how we can use data to improve the user experience, add value and insight to employers and understand the impact of the programme better. We will give the supplier access to the WeCare Wales activity data to assist with this. The focus for this research will be domiciliary care, residential care providers and Social Workers, due to the specific pressures they are currently facing. While we anticipate conducting future research in other settings such as Early Years and Childcare, we expect that this research will identify learning that can be applied across other settings. For the primary research, we’re seeking insights from across Wales, from employers in both urban and rural settings. The research needs to highlight the issues across all seven regions of Wales. We want to understand what Social Care Wales and other organisations can do on a pan-Wales basis, and whether additional regionalised and/or localised approaches are required. We would also like the supplier to highlight promising practice from local, regional or national initiatives to support for employers to access learning. **Please download the specification for further detail and information**