Provision of Out of Home Advertising Services for the CIE Group of Companies

Tender description

CIE manages a substantial network of outdoor advertising sites, potential and realised, across bus and rail networks throughout Ireland. The advertising business includes, but is not limited to, external and internal positions on network bus and rail fleets, fixed and digital advertising sites at bus and rail stations and nationwide roadside billboard sites (the “Sites”). The current license for the CIE out of home advertising business (the “OOH Advertising Business”)expires on 24th January 2023. Pre-Qualification Applications for a new license to operate the OOH Advertising Business, are now invited from interested parties. CIE is seeking a contractor to fulfil the potential of the Sites, engage effectively with the commuter audience and maximise the revenue return to CIE from the Sites. It is intended that CIE will grant a license to the successful tenderer for the OOH Advertising Business, including transport, fixed and digital formats. The successful tenderer will be required to market, sell, develop and manage the OOH Advertising Business and to maintain the advertising assets in accordance with the terms of the license.