Development of Branding for GCRE

Tender description

GCRE has procured a creative, innovative and ambitious team to lead the development of brand, brand strategy, identity and associated assets. Lot 1: The Global Centre of Rail Excellence will be an infrastructure and rolling stock testing and R&D facility which will create innovation opportunities to complement the testing offering and will offer bespoke Innovation accelerator, rolling stock and infrastructure testing, storage, decommissioning, maintenance and servicing asset to the industry and the wider supply-chain. GCRE has procured a creative, innovative and ambitious team to lead the development of brand, brand strategy, identity and associated assets. GCRE is a working name adopted to establish the company and promote its concept and vision. It is now developing and evolving the long-term brand strategy in an innovative and strategic manner, building on firm foundations to achieve long-term impact. It has appointed and is collaborating with an agency with the expertise, strategic perspective and consultative approach to conceive and develop brand / brand identity based on representative insight. The initial piece of work relating to the branding requirements is estimated at GBP100k. The Estimated Total Contract Value in this Contract Notice relates to the initial branding requirements and any other branding and/or marketing requirements that GCRE may request from the supplier from time to time during the contract period. Additional information: The initial piece of work relating to the branding requirements is estimated at GBP100k. The Estimated Total Contract Value in this Contract Notice relates to the initial branding requirements and any other branding and/or marketing requirements that GCRE may request from the supplier on a call of basis from time to time during the contract period.