Research Agencies Framework for MENA

Tender description

The insight function in British Council is a part of the wider Marketing function. The key role of the insight function is to provide timely and accurate market and customer data so that the business units can respond to the core customer needs appropriately. The British Council regularly works with Global, regional, and local market research agencies to gain market, audience, customer, and competitor insights. <br />The British Council plans to put in place regional framework agreement to create a pool of specialized suppliers for the delivery Market Research services across MENA regions. <br />Work will be offered under a framework agreement, on a call off basis (following mini-competition process under the framework, this is detailed in the specification section below). <br />The Contract awarded will be for a duration of 2 years with an option to extension for two twelve- month periods. <br />