Awarded contract

BTA1855 - Meta Advertising (Facebook and Instagram)

Details

Value
GBP 500,000
Duration
3 years
Topic
Advertising campaign services
Published
19 September 2023

Tender description

This contract will be used to cover all spend under a total £50k on the social media platforms Facebook and Instagram. On these platforms, VisitBritain content reaches a small audience, (Meta estimates organic reach to be under 5% of your audience), however by paying for content to be "boosted" to a larger audience this increases reach, engagement and therefore improves social media performance, which contributes to VisitBritain's ROI calculations. Contract awarded via Single Tender Action under Public Contracts Regulation 32(2)(b)(ii) due to the absence of competition for technical reasons as approved by VisitBritain and DCMS (Sponsor Organisation). A contract notice has also been published on FTS at the following link: https://www.find-tender.service.gov.uk/Notice/027651-2023

Timeline

  1. Completed: Award published19 September 2023
    Current notice
  2. Completed: Award date1 October 2023
  3. Next: Contract expiry date30 September 2026in 1 month

About the buyer

VisitBritain / VisitEngland is a public sector buyer in United Kingdom publishing tenders and awards on Stotles. Explore their procurement activity and find more opportunities like this one.

Relevant CPV codes

  • 79341400 · Advertising campaign services

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Decision makers

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