23/009 - Multi-Supplier Framework for the Provision of Market Research Services

Tender description

The scope of the work is the Provision of Market Research Services for Gas Networks Ireland and its subsidiaries. This will cover market research activities across a variety of marketing, communications activities. Gas Networks Ireland require services across the following range of market research, including but not limited to: Qualitative and quantitative market research and insight generation to lead and support strategy and planning activities, Brand Sentiment: • Communication and Advertising • Attitudes, opinions and behaviours within consumer and business environment. Regular and ad hoc quantitative and qualitative research: Research that leads and supports strategy and planning in areas that include communications, consumer and business sentiment and experiences, attitudes and behaviours within category and related environment. Approach: collaborative scoping of research requirements and overall design; deployment of robust and efficient design; data and advanced statistical analyses that leads and supports strategic communication and marketing planning. The scope of the work is the Provision of Market Research Services for Gas Networks Ireland and its subsidiaries. This will cover market research activities across a variety of marketing, communications activities. Gas Networks Ireland require services across the following range of market research, including but not limited to: Qualitative and quantitative market research and insight generation to lead and support strategy and planning activities, Brand Sentiment: • Communication and Advertising • Attitudes, opinions and behaviours within consumer and business environment. Regular and ad hoc quantitative and qualitative research: Research that leads and supports strategy and planning in areas that include communications, consumer and business sentiment and experiences, attitudes and behaviours within category and related environment. Approach: collaborative scoping of research requirements and overall design; deployment of robust and efficient design; data and advanced statistical analyses that leads and supports strategic communication and marketing planning.