Marketing for Family Hubs (We are Family Europe LLP)

Tender description

Key objectives: • Raise awareness of Family Hubs in Bedford Borough, the services they offer and how to access these services. • Family Hub network branding is consistent and coherent across all platforms, physical and virtual, going beyond 0-5, including services for older children and young people. • Provide the tools, through a short-term working agreement of 3-4 months, to allow us to continue to engage with our service users through physical and online resources and to build our brand awareness, consistently across a range of platforms. Further objectives: • Family survey data shows that the majority of families are aware of the brand and have a positive association. • There are accessible communications for local families about the family hub network, its way of working and its offer to parents, carers and families and individuals (for example adolescents). • Communication methods are designed to engage effectively with seldom heard families and groups. • Information for families meets the Accessible Information Requirement and is made available in local languages. • Family Hub communications have an active emphasis on openness, being welcoming, and whole family working. The family hub welcomes all types of family. • There is an operating model in place for the family hub network to proactively and safely engage seldom heard families and groups, such as (but not limited to) ethnic minority groups, fathers and male carers, armed forces families, families in rural areas, families with complex needs, families where children have SEND, families where children have a social worker, families where children may be experiencing or at risk of harm from outside the family home or network (for example peer abuse, online harm, child exploitation, criminal exploitation or violence) or where family members are experiencing physical or mental health issues. • There is a commitment to put in place an outreach model that is focused on overcoming any stigma associated with accessing services. • Families are aware of the offer of support for Parenting, Perinatal Mental Health and Infant Relationships, Early Language and Home Learning and Infant Feeding and how this can be accessed. • Early Help services are promoted locally to raise awareness of the support available via GP surgeries, libraries, churches, community centres, schools, etc.