NMI/2023/15 Provision of Visitor Audience Survey Services

Tender description

The objective of this invitation is to secure the services of a company or agency to deliver the National Museum of Ireland’s ongoing and developing audience research programme as part of the Visitor Transformation Project. We require a range of data and insights about our visitors and audience to assist in the delivery of our new Strategic Plan and Capital Development Programme. NMI is seeking a suitably qualified contractor to deliver onsite and digital research with experience in the arts and cultural sector, particularly within venues (galleries, museums, theatres) to provide a range of services. In line with Public Service Innovation and NMI’s commitment to innovation, NMI are particularly interested in a methodology that uses the principles of service design in data collection, analysis and recommendations relating to data insights. Surveys should also take a visitor centred view. The required services will include data capture and insights relating to: General visitors to all four sites including demographic and sentiment; Events, workshops, tours and temporary exhibition programmes; Online users in particular online events; Mystery shoppers that take a focus on an overall visitor experience and site offering feedback; Potential for focus groups to assist in consultation on future capital developments and new initiatives; The successful tenderer will build upon NMI’s existing regular annual visitor survey and ensure continuity with previous surveys conducted at NMI’s sites.