SU199(23) Marketing and Student Recruitment Services in Malaysia & Southeast Asia

Tender description

Swansea University is seeking a company with the ability to support and deliver marketing and student recruitment activity in Southeast Asia on our behalf. The aim of this is to support the University’s strategy in Southeast Asia of increasing undergraduate and postgraduate student market share and to grow student enrolments. This will `be through a variety of channels including TNE partnerships. We will require one member of staff who will be exclusively dedicated to Swansea University activity, and the company should have the capacity to increase this number if required. We require the staff member to be at manager level, with at least five years' experience in a similar role within higher education in Malaysia or a similar market in the region. They will lead on delivering the University’s marketing and recruitment activity and will have a sales driven approach to help improve conversion of students to enrolments; they will have knowledge of UK higher education, and will be a confident communicator, The supplier must limit their fees to only include set up and for costs relating to the management of the staff. All other costs must only be payable on variable costs and actuals, which will be agreed in advance. The company must, when requested, provide receipts and monthly reports on the return on investment of the staff activity as well as the marketing activity, in a timely manner. The University estimates a total contract value of approximately GBP 356,500.00 over the maximum four year period. The contract will be for an initial 2 year period with an option to extend for a further two years (2+2), subject to funds and performance. The University will reserve the right to increase this amount up to an additional 50% upon agreement by both parties. Lot 1: Swansea University is seeking a company with the ability to support and deliver marketing and student recruitment activity in Southeast Asia on our behalf. The aim of this is to support the University’s strategy in Southeast Asia of increasing undergraduate and postgraduate student market share and to grow student enrolments. This will `be through a variety of channels including TNE partnerships. We will require one member of staff who will be exclusively dedicated to Swansea University activity, and the company should have the capacity to increase this number if required. We require the staff member to be at manager level, with at least five years' experience in a similar role within higher education in Malaysia or a similar market in the region. They will lead on delivering the University’s marketing and recruitment activity and will have a sales driven approach to help improve conversion of students to enrolments; they will have knowledge of UK higher education, and will be a confident communicator, The supplier must limit their fees to only include set up and for costs relating to the management of the staff. All other costs must only be payable on variable costs and actuals, which will be agreed in advance. The company must, when requested, provide receipts and monthly reports on the return on investment of the staff activity as well as the marketing activity, in a timely manner. The University estimates a total contract value of approximately GBP 356,500.00 over the maximum four year period. The contract will be for an initial 2 year period with an option to extend for a further two years (2+2), subject to funds and performance. The University will reserve the right to increase this amount up to an additional 50% upon agreement by both parties.