Media Planning and Buying Partner - Healthy Weight Healthy You - PHW-MINI-52265

Tender description

The Health Improvement Division of Public Health Wales are seeking to commission a suitably qualified and experienced agency to assist in the planning, buying and evaluation of a range of media all aimed at promoting the achievement and maintenance of a healthy weight. The successful partner will deliver a range of media services on a call-off basis over the lifetime of the contract up to and including March 2024. Working closely with the in-house Social Marketing team and our appointed creative partners, the successful partner will be experienced at providing the following services on a call-off basis over the lifetime of the contract. Such services may include (but are not limited to): Media planning: - Strategic and integrated long-term planning of media activities - Selection of appropriate channels to ensure our activities are integrated and reach our intended audience(s) - Audience Segmentation - Integration of Behaviour Change strategy Media buying: - Purchasing of media from a range of relevant suppliers ensuring best reach and value - Television (broadcast and programmatic) - Out of home (print and digital) - Radio (broadcast and programmatic) - Print (newspapers/magazines) - Digital (paid search/social/display etc.) Campaign evaluation: - Methodical review and evaluation of activities to ensure future campaigns can be optimised reliably Other media services: - There may be occasions where the supplier is required to provide additional services that are related to the fulfilment of the media activity