Marketing Communications Creative Services

Tender description

The Contracting Entity intends to procure a Marketing Communications Services for ESB Group Lot 1: Strategic and Creative Services for ESB including direct advertising These services will include strategic planning and creative execution for businesses and initiatives branded ESB including ESB Corporate, ESB Generation & Trading, ESB Smart Energy Services (SES), ESB ecars and ESB sponsorship and partnership campaigns including ESB Science Blast, Business to Arts and sustainability initiatives. Creative materials will need to be developed for each of the above areas for TV/AV, Press, Radio, Out of Home (OOH) and for activation across digital channels when required (please note we have contracted separate digital creative agencies in ROI and NI). These services will also include direct ‘straight to studio/ BTL’ services for promotional material, reports, brochures, template development and direct mail. Lot 2: Strategic and Creative Services for Electric Ireland including direct advertising These services will include strategic planning and creative execution for Electric Ireland (residential and business), Electric Ireland Northern Ireland (NI) and Electric Ireland sponsorship campaigns - GAA, Camogie, Pieta Darkness into Light. Creative materials will need to be developed for each of the above areas for TV/ AV, press, radio, Out of Home (OOH) and for activation across digital channels when required (please note we have contracted separate digital creative agencies in ROI and NI). These services will also include direct ‘straight to studio/ below the line (BTL)’ services for promotional material including reports, brochures, template development and direct mail. Lot 3: Strategic and Creative Services for ESB Networks including direct advertising These services will include strategic planning and creative execution for ESB Networks including National Network, Local Connections Programme (NN, LCP), Smart Metering Programme and Safety and ESB Networks sponsorship campaigns. Creative materials will need to be developed for each of the above areas for TV/ AV, press, radio, Out of Home (OOH) and for activation across digital channels when required (please note we have a contracted separate digital creative agency). These services will also include direct ‘straight to studio/ below the line (BTL)’ services for promotional material including reports, brochures, template development and direct mail.