Water Safety Awareness Campaigns

Tender description

To include all creative concepts, creative direction, art direction, graphic design, copywriting and project management across water safety promotional and educational campaigns. All print, radio production, film production and digital asset production for all media across all campaigns. The management, strategy, planning and purchasing of related media campaigns through a selection of channels that work best to deliver the above campaigns to the appropriate audiences. Lot 1: Creative & Production Campaign ideation, creation and production that maximizes value for money in raising awareness about water safety so that drownings and aquatic accidents are prevented. Campaigns should encourage best practice when engaging in aquatic activities and aim to change the skills, attitudes and behaviours of people in, on and near water. *A: Creative To include all creative concepts, creative direction, art direction, graphic design, copywriting and project management across water safety promotional and educational campaigns. a. Development of creatives that promote the rollout of Water Safety Ireland’s resources for Early Learning Centres, Primary Schools and Secondary Schools. b. Pre-summer campaigns c. Material for conferences d. Campaigns should include National Water Safety Awareness Week (June 12 – 18) & World Drowning Prevention Day (July 25) & weather related settings (eg summer/winter/bank holidays) & activity related settings (eg swimming, walking and associated dangers of stranding, boating, kayaking, surfing, SUP, angling, home, farm, holidays at home and abroad and any aquatic related activities, & age/gender related settings (e.g. schoolchildren of all ages, teenagers etc). e. Summer campaign f. Winter campaign g. Digitization of courses. *B: Production 1. All print, radio production, film production and digital asset production: Must cover all production costs for all media across all campaigns including but not limited to: · Radio Production: Voice talent, music licensing and studio hire · Video Production: Filming, editing, animation, motion graphics, talent fees, music licensing · Print Production: Print management, all print costs, including direct mail, print fulfilment and data handling · Digital Production: Build of all digital assets, animated digital ads, social image posts · Photography: Still photography, talent fees, licensing · Stock photography/video: purchasing and/or production of any required stock imagery or video · Image Retouching: Any postproduction work required Lot 2: Campaign Management, Strategy & Planning and related media buying Submissions should outline an approach that details the management, strategy, planning and purchasing of related media campaigns through a selection of channels that work best to deliver the above campaigns to the appropriate audiences. This advertising should promote a public awareness of water safety and help change the culture, attitudes, and behaviours at our aquatic environments so that they are enjoyed with confidence and safety. The provision of digital marketing expertise and consultancy services to Water Safety Ireland. Leverage the various options in online advertising to maximise exposure for WSI to the right target audience, within the allocated budgets. • The management of WSI’s Google Grants / Ads Search. • Display/YouTube: Set up and manage Google Display Network Display and YouTube campaigns. • Social Media ads: Set up and manage Social Media advertising campaigns. Other elements could include the planning and purchasing of media space through a suite of broadcast platforms including but not limited to TV, Radio, OOH, Press, online.