Brand Positioning
Details
- Buyer
- Waterways Ireland
- Topic
- Market research services
- Published
- 27 April 2023
- Submission
- 19 May 2023
- Source
- ie:e_tenders
Tender description
Waterways Ireland wishes to appoint a specialist Marketing agency to partner with to complete work on (A) Consumer Insight(s), (B) Brand Positioning and (C) a Marketing Purpose statement. Phase (A): Work with client’s Marketing & Communications team, including conducting any necessary bespoke qualitative research (as agreed with client after review of available research), to complete Consumer Insight(s) work. The insight(s) must be of a clarity that they can be harnessed by Waterways Ireland to unlock increased participation on and alongside our waterways, by tapping into the 'why' underlying consumers wants / needs. Phase B: Use outputs of Phase A + Brand Essence work previously developed, to deliver a Brand Positioning, through workshopping with client. Phase C: Use outputs of Phases A & B + client’s Senior Management Team feedback on a draft Marketing Purpose statement, to deliver a Marketing Purpose statement, through workshopping with client’s Marketing & Communications team and other stakeholders
Timeline
- Completed: Tender published27 April 2023Current notice
- Completed: Submission date19 May 2023
About the buyer
Waterways Ireland is a public sector buyer in Ireland publishing tenders and awards on Stotles. Explore their procurement activity and find more opportunities like this one.
Relevant CPV codes
- 79310000 · Market research services
- 79342000 · Marketing services
- 79413000 · Marketing management consultancy services
Decision makers
Connect with the people behind this procurement.
| Contact name | Job title | Phone number | Work email |
|---|---|---|---|
| Head of Procurement | +44 •••• •••••• | ••••••••@waterways-ireland.gov | |
| Commercial Director | +44 •••• •••••• | ••••••••@waterways-ireland.gov | |
| Procurement Manager | +44 •••• •••••• | ••••••••@waterways-ireland.gov | |
| Category Lead | +44 •••• •••••• | ••••••••@waterways-ireland.gov | |
| Senior Buyer | +44 •••• •••••• | ••••••••@waterways-ireland.gov | |
| Contracts Manager | +44 •••• •••••• | ••••••••@waterways-ireland.gov |
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