Request for Quotation for KCC Public Health Breastfeeding Insights

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Request for Quotation for KCC Public Health Breastfeeding Insights Breastfeeding in the UK - Baby Friendly Initiative (unicef.org.uk) shows that the UK has some of the lowest breastfeeding rates in the world, with eight out of ten women stopping breastfeeding before they want to. In partnership with the Kent and Medway ICB, Kent County Council’s Public Health Team are now looking for a provider to help us understand how we can increase Kent’s breastfeeding prevalence especially in the 20% most deprived districts in Kent. The Best Start for Life Review: a Vision for the 1,001 Critical Days outlined a Vision for local authorities to pull together a coherent and joined up Start for Life offer which explains clearly to parents and carers what services they are entitled to and how they can access them. The Universal offer brings together the six core Universal services of: midwifery; health visiting; mental health support; infant feeding advice with specialist breast feeding support. This offer is made up of a Universal and Universal+ elements. This Vision describes the ambition for every Universal offer to bring together essential provision for every new family. The programme guidance recommends that new commissioning activities focus upon: • Infant Feeding Support As part of the Family Hubs Transformation Programme it has been agreed, through the Department For Education approved delivery plan: • To conduct insight into the factors affecting breast feeding in the 20% most deprived districts in Kent. KCC requires a suitable provider to carry out: • An insight study to identify the barriers to breastfeeding in the 20% most deprived districts in Kent and if so why. • To provide a programme of recommended actions which could support increased prevalence of breastfeeding in the 20% most deprived districts in Kent. The deadline for quotes is 5th May 2023 at 5pm. Keywords: research, academic, public health