Provision of Digital Marketing Services to the University of Birmingham

Tender description

The University of Birmingham ("the University") invites tenders for the supply of Digital Marketing Services; Lot 1 – Media Buying and Planning (UK and International) Lot 2 – Front-end Development Services Lot 3 – Content Services Lot 4 – UX Design and Development Services The intention is to establish a framework agreement with suitably qualified Supplier(s) who will provide selected Digital Marketing Services needs that cannot be met in-house by its own provision, or where additional knowledge and expertise is required. The requirement shall be split into four Lots, and Suppliers will be able to submit a response for either one or more Lots. Lot 1: Media Buying and Planning (UK and International) Provide media buying and planning services that include:• a strategic global media buying service that covers all formats of digital advertising. • a campaign planning service to support low and high budget campaigns, providing regular performance reviews, campaign optimisation and reporting tools that provide real time updates. Lot 2: Front-end Development Services Provide front-end development services to support our major institutional websites. The supplier will:• develop features and components for our websites following best practices, complying with accessibility standards and ensuring they meet a high standard of quality.• have expertise in developing websites/components using react.js.• integrate with and contribute to our existing storybook UI library.• work closely with our existing web product team during any project work. Lot 3: Content Services Provide content services which the University’s internal full -service marketing agency does not provide. This includes:• content strategy expertise to develop plans for optimum deployment of content across all channels.• copy writing specifically for the web (incorporating SEO and UX principles).• specialist copywriting across a range of academic disciplines.• expertise in search engine optimisation to improve search, elevate content and build profile. Lot 4: UX Design and Development Services Provide UX Design and Development services, to support major University services like its external website, which will include:• Delivery of a robust and proven UX research and discovery process.• Full UI design process expertise.• Expertise around content strategy with a focus on web.• Delivery methodology which focuses on working collaboratively with clients.