Strategic and Creative RFT 2023 Limerick City and County Council

Tender description

Limerick City and County Council (LCCC) invites tenders from suitably qualified and experienced consultants for the establishment of a single party framework agreement for the provision of Strategic and Creative Services. The successful tenderer will be required to develop a two-year strategy and creative architecture, in line with the Draft Brand Limerick Strategy & Action Plan (2021 – 2024), which incorporates targeted marketing and promotional campaign concept development and the production of supporting assets that clearly communicate the unique offering of the Limerick brand across its four core propositions of invest, visit, living and study. The successful tenderer will support LCCC in managing the planning, coordination and delivery of marketing activities to promote and position Limerick as an international destination of choice for investment, tourism, education and living. Lot 1: Limerick City and County Council (LCCC) invites tenders from suitably qualified and experienced consultants for the establishment of a single party framework agreement for the provision of Strategic and Creative Services. The successful tenderer will be required to develop a two-year strategy and creative architecture, in line with the Draft Brand Limerick Strategy & Action Plan (2021 – 2024), which incorporates targeted marketing and promotional campaign concept development and the production of supporting assets that clearly communicate the unique offering of the Limerick brand across its four core propositions of invest, visit, living and study. The successful tenderer will support LCCC in managing the planning, coordination and delivery of marketing activities to promote and position Limerick as an international destination of choice for investment, tourism, education and living. The successful tenderer will provide best practice experience, combined with market intelligence, data modelling and segmentation strategies to produce the most effective strategic support and guidance to LCCC in the implementation of Brand Limerick campaigns and initiatives. The successful tenderer will be required to integrate best practice, channel choice selection and messaging and to collaborate with LCCC to develop creative concept approaches, incorporating our brand voice, values and standards to achieve desired outcomes with persuasive copy and engaging and efficient designs. LCCC collaborates with key local, national and international institutions and agencies across each of our four core propositions, so the successful contractor should also seek to leverage the work of agencies such as IDA Ireland, Enterprise Ireland, Tourism Ireland, Fáilte Ireland and Limerick’s educational institutes in a way which both complements their work and supports them in promoting Limerick to all of its key target audiences. Lot 1: Limerick City and County Council (LCCC) invites tenders from suitably qualified and experienced consultants for the establishment of a single party framework agreement for the provision of Strategic and Creative Services. The successful tenderer will be required to develop a two-year strategy and creative architecture, in line with the Draft Brand Limerick Strategy & Action Plan (2021 – 2024), which incorporates targeted marketing and promotional campaign concept development and the production of supporting assets that clearly communicate the unique offering of the Limerick brand across its four core propositions of invest, visit, living and study. The successful tenderer will support LCCC in managing the planning, coordination and delivery of marketing activities to promote and position Limerick as an international destination of choice for investment, tourism, education and living. The successful tenderer will provide best practice experience, combined with market intelligence, data modelling and segmentation strategies to produce the most effective strategic support and guidance to LCCC in the implementation of Brand Limerick campaigns and initiatives. The successful tenderer will be required to integrate best practice, channel choice selection and messaging and to collaborate with LCCC to develop creative concept approaches, incorporating our brand voice, values and standards to achieve desired outcomes with persuasive copy and engaging and efficient designs. LCCC collaborates with key local, national and international institutions and agencies across each of our four core propositions, so the successful contractor should also seek to leverage the work of agencies such as IDA Ireland, Enterprise Ireland, Tourism Ireland, Fáilte Ireland and Limerick’s educational institutes in a way which both complements their work and supports them in promoting Limerick to all of its key target audiences.