Market Research for Brand and Reputation Audits

Tender description

The University of Warwick has a requirement to hire an agency to undertake Brand and Reputation Audits to better understand how the University and some of its larger departments/sub brands are perceived among audiences and stakeholders and in comparison, to competitor institutions. This will require both quantitative and qualitative research with wide reaching audiences including current and prospective students, alumni, academics (outside of Warwick), business leaders and employers, and opinion formers. Results will be analysed and recommendations presented to help shape future PR, branding, marketing and communication strategies. Further monitoring and evaluation to measure ongoing impact will also be required. In order to express interest in this opportunity please go to the University of Warwick In-Tend supplier portal (https://in-tendhost.co.uk/universityofwarwick).The University of Warwick is not a contracting authority for the purposes of the Public Contracts Regulations 201 Lot 1: The University of Warwick has a requirement to hire an agency to undertake Brand and Reputation Audits to better understand how the University and some of its larger departments/sub brands are perceived among audiences and stakeholders and in comparison, to competitor institutions. This will require both quantitative and qualitative research with wide reaching audiences including current and prospective students, alumni, academics (outside of Warwick), business leaders and employers, and opinion formers. Results will be analysed and recommendations presented to help shape future PR, branding, marketing and communication strategies. Further monitoring and evaluation to measure ongoing impact will also be required.