Communications and Campaigns Framework

Tender description

This tender is for communications and campaigns. This may include; •insight gathering and analysis; •campaign strategy development, planning, delivery and evaluation; •content development and production, including copywriting, creating social and digital content, and other campaign assets; •media relations; and •public affairs. We wish to appoint specialist providers who can offer in-house (not-outsourced) expertise across the range of communications and campaigns disciplines and deliverables as set out above. We estimate that we will spend between £5,000-£50,000 per annum across all lots, however the University does not guarantee this or any level of spend. The framework will be split into five lots as follows: •Lot 1 – campaigns and projects •Lot 2 – crisis management •Lot 3 – content creation and copywriting •Lot 4 – public affairs •Lot 5 – media training Lot 1: Campaigns and Projects Contractors on this lot will be expected to provide specialist support on a range of campaigns and projects. This could include PR, media relations and public affairs; campaign strategy, development and management; and content creation for a wide range of channels including podcasts, digital and social media. Work could range from leading campaigns on behalf of the university, to contributing to elements of campaigns alongside the university and other partners; and may be focused on the areas of expertise in our academic schools. Additional information: To respond to this opportunity please click here: https://neupc.delta-esourcing.com/respond/2628TUT2BG Lot 2: Crisis Management Contractors on this lot will have a proven specialism in handling crisis and reputational communications. They will use their established expertise and draw on insight and intelligence to advise the university on live strategies to manage media and other key parties. This could include directly managing media requests, running a media response function, coordinating stakeholder communications, and providing out-of-hours cover on behalf of the university. Lot 3: Content Creation and Copywriting Contractors on this lot will be expected to develop and deliver content for web, digital and social media; internal, external and student audiences; and other communications channels as required. This will include gathering and writing content about the institution, through interviews, research, briefings and other routes, taking often complex academic research and producing content for wider audience understanding. Lot 4: Public Affairs Contractors on this lot will provide public affairs expertise to help the university secure relationships and positioning in support of their strategic ambitions, using a range of evidenced approaches and techniques. This work could include local, regional, national and international engagement, through a variety of sectors and networks. Lot 5: Media Training Contractors on this lot will provide expertise to help the university prepare spokespeople for radio, television and print interviews ensuring they can communicate with clarity and confidence and have an understanding of what the media and journalists are looking for. This work could include local, regional, national and international audiences.