PR campaign - Well-being of Future Generations Act

Tender description

The FGC is seeking delivery of a media campaign that highlights this exciting legislation, specifically to new audiences including an international audience, so that people in Wales and other parts of the world understand the legislation and are encouraged to collaborate with the FGC in Wales and others, to use and or adopt it and help improve all dimensions of well-being of Wales, in Wales and through global action.The campaign should educate on how the Act works, how it is making a difference across several policy areas in Wales and help audiences to understand how to the Act is leading to improvements in Wales’s social, cultural, environmental and economic well-being, with an aim of encouraging others to adopt a Future Generations Act or the good practice it has led to in specific policy areas.Key Information to include in your proposal:Please outline your experience in delivering on communications products, including any communication work around the Well-being of Future Generations Act or for the Welsh Government or similar, or in sustainable development and/or sustainability.Please include a brief outline of your understanding of and/or commitment to the well-being goals of the Act.Preferable outcomes would be 10 pieces of prominent coverage including print and broadcast and specifically via leading international platforms, with more than 1m monthly readership, between February and March 22, a 10% increase of traffic to our home webpage, a 40-50% increase in accounts reached across all social media platforms and 500k impressions (Twitter) between February and March 22.In addition – we are looking for the identification of up to 10 key sustainable development policy platforms which could host thought leadership or opinion editorial articles from the Commissioner on Wales’ approach to future generations, and securing coverage in up to 5 of these platforms.