Expired contract

Two-year with a 1y plus 1y extension Defined Term Agreement Campaign Solution Campaign Tracking

Details

Supplier(s)
YouGov Plc
Value
GBP 800,000
Duration
2 years
Topic
Research and development services and related consultancy services
Published
13 December 2022

Tender description

We require a research agency to measure the impact of HMRC paid advertising, through campaign tracking. This would include awareness of the campaigns, message take out and action taken/behaviour changed as a result of the advertising. This research is critical in evaluating the advertising's effectiveness in meeting set HMRC objectives and outcomes as well as efficiencey in terms of value for money and return on investment.

Timeline

  1. Completed: Award date7 November 2022
  2. Completed: Award published13 December 2022
    Current notice
  3. Completed: Contract expiry date6 November 2024

About the buyer

HM Revenue & Customs (HMRC) is a public sector buyer in United Kingdom publishing tenders and awards on Stotles. Explore their procurement activity and find more opportunities like this one.

Relevant CPV codes

  • 73000000 · Research and development services and related consultancy services

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