Media and Social Media Monitoring, Insight and Evaluation

Tender description

The provision of both social media monitoring, and media monitoring services encompassing print, online and broadcast, including the provision of a secure online portal to be used to analyse and evaluate media and generate reports on media coverage as required. This Contract will be delivered through two specific lots: - Lot 1 – Media Monitoring, Insight and Evaluation - Lot 2 – Social Media Monitoring, Insight and Evaluation Lot 1: Media Monitoring, Insight and Evaluation The Media Monitoring Service will include the following elements: - Print monitoring – complete daily monitoring of specified keywords and topics within regional, national and international print media, including industry and consumer titles. This should be presented within a daily morning summary and include a downloadable PDF copy of each relevant printed article. It should also be available to view and download on the tenderer’s online portal. - Online monitoring – complete daily monitoring of specified keywords and topics within regional, national and international news website content, as well as monitoring of non-written online content such as infographics and imagery. Links and PDF copies of each relevant online mention should be presented within the daily morning media summary and on the online portal. - Broadcast media – complete daily monitoring of specified keywords and topics on regional and national television, radio and web broadcasts. Broadcasted items shall be made available in digital form for Ofgem to access via the morning summary and on the online portal. - Online portal – provision of a secure, online portal in which Ofgem can access, analyse and evaluate media coverage whenever necessary. - Evaluation and reporting – the provision of human-driven evaluation and reporting of the monitored media for Ofgem, which could be provided monthly or quarterly. - All media monitoring, analysis and evaluation services detailed in this specification will be provided remotely, i.e., via email and online portal, so no specific sites or facilities are required. Lot 2: Social Media Monitoring, Insight and Evaluation The Social Media Monitoring Service will include the following elements: - Social Analytics - Access to analytics from a range of social media platforms including, but not limited to, Twitter, Facebook and LinkedIn. - Share of voice and sentiment analysis – Access to in-built tools that define our share of voice compared to others across social media platforms. - Custom dashboards – The ability to create a series of custom dashboards relating to specific search terms, filtered by a range of criteria. Dashboards should allow for data visualisation for use in wider impact reporting. - Advanced search options – The service will allow users to search data in detailed ways e.g., using Boolean to refine search results. - All social media monitoring, analysis and evaluation services detailed in this specification will be provided remotely, i.e., via email and online portal, so no specific sites or facilities are required