GM Foster Carer Recruitment & Marketing Platforms

Tender description

<p>The number of children in care in England continues to increase, and so there is a need for more and more foster carers to provide them with homes. The ten local authorities in Greater Manchester are committed to improving the outcomes and life chances of the children and young people who are in our care, and central to this is being able to place more of our children locally, so that they can maintain their links with their family, friends and community. We recognise that by working together, the ten LAs can achieve more than if we worked in isolation, and so we are joining forces to run a project to boost the recruitment of new foster carers across the region. We are looking for an organisation or consortium to partner with us to conceive, develop and deliver this campaign. The Marketing Partner will support us in developing a new marketing campaign, complementing and strengthening local marketing activity, aimed at increasing the number of people fostering for our local authorities. This will include the development of a new Greater Manchester brand that clearly represents the region&rsquo;s local authorities. We also need a new website to be created, providing a shared online presence for our local authorities and acting as a focal point for the campaign, which is underpinned by a new CRM system that will enable us to deliver a high quality service to anyone who is interested in becoming a foster carer. For example, we would like to have a booking tool and a chat(bot) function on the website, and automated mail-outs to keep people engaged and progressing through the process. To maximise the success of this campaign, the partner will work with our key stakeholders, including the 10 LA Fostering Services, Communications and IT teams, foster carers, young people in care and social workers.</p> Keywords: App, marketing, recruitment , website