NITB - Tourism Visitor and Domestic Holiday Attitude Survey 2011

Tender description

Central Procurement Directorate on behalf of its client Northern Ireland Tourist Board (NITB) wishes to invite tenders for the above named contract. NITB requires a Service Provider to design, implement and report on a survey of visitors to inform a range of planning and development processes to assist in delivering a quality visitor experience from the initial stages of the decision making process, through to the experience of the destination. With nine new tourism destinations proposed within the draft Tourism Strategy for Northern Ireland, it is now necessary to not only track the overall attitude of leisure visitors to Northern Ireland as a whole, but also to measure attitudes of visitors to these specific destinations across the country.