Closed tender

NITB - Evaluation of Campaigns 2013-2014

Details

Buyer: Department of Finance
Value: GBP 90,000
Published: 22 November 2022
Submission: 17 July 2013
Source: uk:bravosolution

Tender description

The Northern Ireland Tourist Board (NITB) has responsibility for marketing Northern Ireland as destination in the Northern Ireland (NI) and Republic of Ireland (ROI) markets. A key part of the marketing activity requires the implementation of a series of seasonal (spring, summer and autumn) advertising campaigns in the Republic of Ireland (RoI) and Northern Ireland (NI). The overall objectives of the campaigns are to increase awareness of NI as a tourist destination, change perceptions of Northern Ireland as a holiday destination, increase visitation to related websites, increase interest/intention to visit, increase the number of people visiting Northern Ireland (for overnight or day trips) and the associated revenue.

Timeline

Completed: Submission date17 July 2013
Completed: Tender published22 November 2022
Current notice

About the buyer

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Decision makers

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