NITB Evaluation of 2010/11 Marketing and Promotional Campaigns

Tender description

NITB – Evaluation of the 2010/11 Campaigns (Project 1912) The Northern Ireland Tourist Board (NITB) has responsibility for marketing Northern Ireland as a tourist destination in the Northern Ireland (NI) and Republic of Ireland (ROI) markets and to encourage international visitors to the ROI to visit NI as part of their trip. A key part of the marketing activity requires the implementation of a series of seasonal (spring, summer and autumn) and gateway campaigns implemented in the Republic of Ireland (RoI) and Northern Ireland (NI). The successful service provider must undertake and report finds of evaluations measuring the impact of each of the campaigns implemented during 2010/11 in accordance with the campaign schedule (see Annex A). Tender documents can be obtained electronically for registered users of Central Procurement Directorate’s e-sourcing system, e-sourcing NI. If you are not already registered to use e-sourcing NI and wish to obtain these documents please register at www.e-sourcingni.bravosolution.co.uk then follow the link to the current opportunities page. Under no circumstances will late tenders be considered, nor is CPD obliged to accept the lowest or any bid.