Media Strategy and Buying Services

Tender description

The BBC is responsible for ensuring that all audiences are aware of the programmes and services that their licence fee has funded and how they can access them to achieve maximum value from their licence fee. New digital behaviours, particularly for younger audiences, means that it is becoming increasingly challenging to reach young audiences solely through promotion on our owned media channels. Thus it is essential, in order to fulfil our public service obligations, that we use paid for media channels to complement our owned media in order to engage critical audiences, particularly younger audiences who are spending less time on our owned platforms, with the right reach and frequency to create awareness of the programmes and services they have paid for through their licence fee. The BBC is therefore seeking a suitably qualified and experienced media agency to manage the planning, buying and return on investment evaluation of external media activity, as well as delivering strategic insights and analysis of the wider emerging media market. The maximum contract duration is up to 4 years, with the annual contract value incorporating both the paid media budget and the fees payable to the agency estimated at £25m.