Media Monitoring Services

Tender description

The requirement is summarised below: The Core Services to be provided (either directly by the Supplier or through supply chain management) for the BBC’s requirements are; - Press Monitoring - monitoring of specified keywords and topics within print content; - Online Monitoring - monitoring of news website content that includes specified keywords and topics – including monitoring of non-written content such as infographics and imagery; - Social Media Monitoring - to include the monitoring and reporting of verified social media accounts of press, MP’s, opinion formers and influencers and/or relevant hashtags as agreed on a rolling basis, predominantly but not excessively on Twitter with scope to amend the platforms monitored as the social media landscape changes, - Human-driven Evaluation and Analysis - the evaluation and analysis of the results of monitoring through human review. - Automated Evaluation and Analysis - automated assessment of the media monitoring results data .