Market Research Services

Tender description

This procurement will establish a multi supplier Framework Agreement, for the provision of Market Research Services to cover the BBC’s specific service requirements. Market Research is commissioned for a variety of purposes within the BBC, across the full range of different audiences for its programmes and services. The research will inform strategic policy, commissioning and editorial decisions as well as ensuring audiences are at the heart of everything the BBC delivers therefore we are looking to appoint a good range of agencies that can meet the BBC’s requirements across all platforms and target audiences. The BBC also has a clear strategy to engage with and target youth audiences, reflecting the changing nature on how content is discovered and consumed by the next generation of our audience. The BBC will procure the requirement by means of a Framework Agreement divided into five (5) Lots. Full details of the Lots are included in the procurement documentation.