London Borough of Newham Advertising Strategy

Tender description

Advertising Services Prior Information Notice for soft marketing testing only Additional information London Borough of Newham (LBN) wishes to engage with interested suppliers to undertake a soft marketing test exercise (soft marketing test) to establish what opportunities there may be : To enhance London Borough of Newham positioning in advertising and sponsoring among other London Boroughs For London Borough of Newham to ascertain how to best procure its future proofing advertising and sponsoring to maximise commercial opportunities To procure the services of a specialist advertising firm(s), to enhance and maximise revenue receipts from advertising in the London Borough of Newham. The required services within the scope of the soft market testing will be: Types and “limitations” of advertising in the London Borough of Newham – Any missed opportunities? Ancillary requirements to be formulated by London Borough of Newham to complete advertising and sponsoring procurement This PIN Notice describes the Soft Market Test process: From this assessment suppliers will be invited to interviews that will take place during July 2015 at the London Borough of Newham, Newham Dockside, 1000 Dockside Road, London E16 2QU. The interviews will be with senior representatives to learn more about LBN Project and discuss specific supplier approaches to LBN’s advertising needs. Where confidential information is discussed/ provided by suppliers LBN would be happy to sign a confidentiality agreement, which will be provided at the time suppliers register interest.