Closed tender

Digital Analytics

Details

Value
GBP 10,000,000
Published
22 November 2022
Submission
10 April 2017

Tender description

The BBC runs one of the world’s largest and most popular digital portfolios. It is regularly top 3 in terms of UK visitors, with only Google and Facebook having a consistently larger audience. It is also the only UK website that is in the world’s top 100, testament to the strength of the BBC’s brand, its foresight in digital and its strong individual sites and products. The BBC is continuing to invest and grow its digital capabilities, and will increasingly be using data to help power the audience experience. Data will be used to generate competitive advantage and will underpin the BBC’s success in digital and its traditional channels. The BBC’s digital analytics system is the major source of online behavioural data, data which will increasingly power segments and models, recommendation engines, outbound comms and audience insight.

Timeline

  1. Completed: Submission date10 April 2017
  2. Completed: Tender published22 November 2022
    Current notice

About the buyer

The British Broadcasting Corporation (BBC) is a public sector buyer in United Kingdom publishing tenders and awards on Stotles. Explore their procurement activity and find more opportunities like this one.

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