Business Innovation Hub Marketing Campaign

Tender description

Innovate UK is part of UK Research and Innovation, a non-departmental public body funded by a grant-in-aid from the UK government. Innovate UK are working together with Innovate UK KTN to deliver this marketing campaign for the Innovation Hub. The Innovation Hub, developed in partnership with British Business Bank, brings together government funding and support opportunities in one place. It is designed to provide entrepreneurs with what they need within 3 clicks and in a tailored and supportive way thereby enabling a wider, more diverse range of businesses to benefit from government support. Development of the Innovation Hub has been a collaborative effort between a wide spectrum of government partners. The Innovation Hub is not a replacement for other funding and support finders available; the platform links to opportunities available on these. The result is an exciting new platform signposting to a vast range of opportunities that are constantly being updated to ensure businesses can access everything on offer to them. This procurement is to secure the services of an expert marketing agency which can help us define how best to promote a new marketplace for innovation to small and medium sized enterprises (SMEs) in England, Wales, Scotland and Northern Ireland. The site is live and is currently going through tweaks and amends following feedback from selected partners and employees of Innovate UK. We have already carried out work on the site to ensure it is visible on google search and run simple paid social media activity. The aim is to run a campaign during 2023 with exceptional creative work that is recognisable, intriguing and conveys the key messages about the Innovation Hub to the target audience. This request for quotation is to invite suppliers to quote for the delivery of an online and PR marketing campaign to raise awareness for the Innovation Hub and drive traffic to the site.