Brand Strategy & Creative Developm't of University of Ulster’s Corporate Brand

Tender description

Context The University of Ulster has commenced a review of its brand strategy and positioning, with a view to rolling out a rejuvenated brand identity from July 2014. Brand development is the responsibility of the Department of PR and Communications, which has undergone a recent restructure to bring Corporate Communications, Brand and PR together in one directorate. The primary focus of the department is integrated communications; and the output from this brand development programme will not only direct future corporate communications and student marketing but will be positioned as a catalyst for cultural change across the organisation. Requirement We are looking to partner with a creative brand consultancy to develop and implement a unifying brand strategy that brings cohesion across the University’s complex structure; clearly communicates its cores values and unique proposition; and successfully engages key internal and external stakeholders. The appointed agency will be required to work closely with the Head of Brand and Corporate Communications and the Director of PR and Communications to create, introduce, implement and measure the effectiveness of the rejuvenated brand strategy.