Media Planning and Buying - Prior Indicative Notice Only

Tender description

London North Eastern Railway (LNER) intends to commence a procurement process for the provision of media planning and buying services. This notice intends to alert the market of the upcoming opportunity only. The successful Media Agency/ies will plan media strategies and buy media inventory and/or advertising space across the full media mix including, but not limited to, the following channels; TV advertising cinema advertising print advertising radio advertising digital display advertising PPC advertising social media advertising video on demand advertising broadcast video on demand advertising out of home advertising paid media partnerships. LNER's anticipated annual budget for media spend is between £8m-£14m The Opportunity will be open to LNER, and other train operating companies under Directly Operated Railways Limited. The tender will be issued via LNER's e-tendering system - Proactis. Please ensure that you are registered to be able to access tender documentation (www.supplierlive.proactisp2p.com/Account/Login) Lot 1: Media Planning London North Eastern Railway (LNER) intends to commence a procurement process for the provision of media planning services. This notice intends to alert the market of the upcoming opportunity only. The successful Media Agency will plan media strategies across the full marketing mix including, but not limited to, the following channels; TV advertising cinema advertising print advertising radio advertising digital display advertising PPC advertising social media advertising video on demand advertising broadcast video on demand advertising out of home advertising paid media partnerships. Lot 2: Media Buying London North Eastern Railway (LNER) intends to commence a procurement process for the provision of media planning and buying services. This notice intends to alert the market of the upcoming opportunity only. The successful Media Agency will buy media inventory and/or advertising space across the full marketing mix including, but not limited to, the following channels; TV advertising cinema advertising print advertising radio advertising digital display advertising PPC advertising social media advertising video on demand advertising broadcast video on demand advertising out of home advertising paid media partnerships. LNER's anticipated annual budget for media spend is between £8m-£14m. The successful Media Agency will be skilled at buying across the channels listed above and more, and will be able to balance spend appropriately to deliver maximum return on investment.