Provision of Media Buying

Tender description

The services needed are full media planning services including providing an evidence-based response to the Agency brief with supporting rationale. The supplier must be able to fulfil the following: • Excellent relationship management and ability to effectively work with senior stakeholders and other suppliers • Ability to provide strong and relevant media recommendations and insight to support the media planning to meet specified KPIs • Ability to work at pace and to tight deadlines • Ability to bring the latest innovations into the planning as appropriate to meet specified campaign KPIs • Access to the latest media consumption information for the specified target audiences • Ability to plan multiple campaigns in parallel (subject to Cabinet Office approvals) Lot 1: The Procurement route taken is a direct award via CCS framework RM6123 - Lot 1: Strategic Media Activation (Media Buying). This allows a single contract with one agency to provide an integrated, end-to-end service for media buying with no further competition needed. This route provides the most advantageous combination of quality and value for money, and aligns with government's "framework first" sourcing policy. Additional information: Cost is estimated