Agency for Media Buying

Tender description

British Council anticipates that it will spend up to 4.5 million pounds on MEDIA in MENA over the next 3 years and therefore it wishes to retain an agency as its regional / centralized supplier for the MENA region for the provision of planning and buying media space from media owners. The primary focus is digital media but also has a requirement for TV, Radio, outdoor and other offline media.In the financial year 2021 – 2022, British Council in MENA launched 250 campaigns (including regional campaigns) for its business units in 13 countries where those campaigns were split by country, product, segment, language and cities as needed. They were also launched on different digital channels according to the market’s customers’ demographics and behavior. The number of campaigns is expected to grow to respond to the expanding business and market needs. Our Strategic business units for which we will be running campaigns are classified into three main categories, details for which you will f Lot 1: British Council anticipates that it will spend up to 4.5 million pounds on MEDIA in MENA over the next 3 years and therefore it wishes to retain an agency as its regional / centralized supplier for the MENA region for the provision of planning and buying media space from media owners. The primary focus is digital media but also has a requirement for TV, Radio, outdoor and other offline media.In the financial year 2021 – 2022, British Council in MENA launched 250 campaigns (including regional campaigns) for its business units in 13 countries where those campaigns were split by country, product, segment, language and cities as needed. They were also launched on different digital channels according to the market’s customers’ demographics and behaviour. The number of campaigns is expected to grow to respond to the expanding business and market needs. Our Strategic business units for which we will be running campaigns are classified into three main categories, details for which you will find in the links Learn English: https://www.britishcouncil.org/englishExams: https://www.britishcouncil.org/examCultural Engagement: https://www.britishcouncil.org/programmes