NSAI - Provision of Advertising

Tender description

NSAI seeks to engage a Strategic and Creative Advertising Agency to provide Strategic Planning, Creative Advertising development services, planning and placement of advertising in general media. Lot 1: NSAI seeks to engage a Strategic and Creative Advertising Agency to provide Strategic Planning, Creative Advertising development services, planning and placement of advertising in general media. The NSAI wishes to procure a Service Provider to provide, but not limited to, the following services: 1. develop creative and design for the production of adverts for use in print, digital and broadcast media as may be required. 2. provide production services in the re-sizing and placement of print adverts, as well as any production services required across all other media channels (inclusive of broadcast and digital). 3. advice on advertising strategy covering the duration of the contract. 4. develop annual cost-effective media placement plans to deliver 2 / 3 campaigns per year. 5. provide media buying / placement services across all media channels (inclusive of print, broadcast, digital and online platforms) as maybe required to deliver on media plan. 6. share any research/insights which might influence creative and media buying options and planning. 7. engage translation service providers, as approved by the NSAI, to co-ordinate the production of materials in Irish and other languages where required. 8. supply press and corporate photography and digital imaging / archive services as maybe required. 9. supply video services including pre-production, filming and editing/ postproduction as maybe required. 10. report on the performance of advertising campaigns using industry key performance indicators / metrics. NSAI estimates the annual contract expenditure will be approx €690k(ex VAT) over the initial 3-year duration of the contract (i.e. €230,000 per annum). This expenditure includes media costs incurred for the delivery of radio & digital campaigns referenced. It is emphasised that this figure is provided strictly for indicative purposes only as there is no guaranteed expenditure under the contract.