GMCA 511 Gender Based Violence Campaign

Tender description

Following on from our successful ‘Is This OK?’ video, we are invited agencies to pitch creative ideas for a gender-based violence behaviour change campaign in Greater Manchester. The campaign will primarily focus on challenging the attitudes and behaviours that perpetuate gender-based abuse and violence against women and girls in all its forms – from street harassment to the most serious of crimes – across Greater Manchester’s diverse communities and cultures. Suppliers were asked to create and deliver a campaign including: research and insight; production of digital and physical materials; and measurement, within a budget to be rolled out across Greater Manchester starting early in Autumn 2022 and running over a period of approximately seven months, with potential to be extended. Lot 1: Following on from our successful ‘Is This OK?’ video, we are invited agencies to pitch creative ideas for a gender-based violence behaviour change campaign in Greater Manchester. The campaign will primarily focus on challenging the attitudes and behaviours that perpetuate gender-based abuse and violence against women and girls in all its forms – from street harassment to the most serious of crimes – across Greater Manchester’s diverse communities and cultures. Suppliers were asked to create and deliver a campaign including: research and insight; production of digital and physical materials; and measurement, within a budget to be rolled out across Greater Manchester starting early in Autumn 2022 and running over a period of approximately seven months, with potential to be extended.