Single-Party Framework for the Provision of Media Planning & Buying Services to the Health & Safety Authority

Tender description

The Health and Safety Authority (HSA) is inviting tenders for a single party 4-year framework agreement for the provision of media planning and buying services to the HSA. The HSA regulates and promotes work-related safety, health and welfare and the safe use of chemicals and products. The HSA provide the national accreditation service. In this tender, the HSA is seeking to identify an agency partner that can best help in maximising their marketing investment in the promotion of work-related safety, health and welfare. There are a number of advertising campaigns across the year, some are planned in before year commencing, whilst others are more tactical and arise at short notice. The objective is to achieve optimal exposure and return on investment for individual campaigns, deliver value for money and agree the best possible terms with media houses. The successful media agency will be required to adopt a strategic approach to HSA’s media buying requirements. HSA marketing objective is to promote awareness of work-related safety, health and welfare and the safe use of chemicals and products. Over the period covered by the framework, the selected agency will be required to plan for and purchase traditional and digital media including negotiating and buying media partnerships and promotions for HSA on a weekly, monthly, quarterly and annual basis. The HSA requires an agency to provide advertising media planning and buying services to support its activities.