Brand development and website audit

Tender description

Summary of the work As part of scoping work around the redevelopment of the GLAA's website e are looking for a Brand Sprint and behavioural study to be conducted, giving us valuable insight into our online presence. In addition a SEO audit of the website and evidence-based document looking at our current digital footprint Specialist role User researcher Latest start date Friday 30 September 2022 Who Speclialist Work With Communications team What Specialists Work On Conduct a Brand Sprint and behavioural study of the GLAA as part of customer insight work around the replacement of GLAA website. In addition a SEO audit of existing website and evidence-based document looking at our current digital footprint and what users are searching for and how well we are 'performing' online. Skills & Experience • experience of brand strategy • knowledge of customer insight and website auditing Work Location GLAA, Apex Court, City Link, Nottingham, NG2 4LA Working Arrangments 1-2 days office based work and then completion online and via online engagement with GLAA colleagues No. of Specialists to Evaluate 3 Cultural Fit Criteria • challenge the status quo • work as a team with our organisation and other suppliers Evaluation Weighting Technical competence 60% Cultural fit 10% Price 30% Questions from Suppliers 1. Do you have an anticipated budget for this project? Whilst capital costs have been sought for this project, specific costings for the brand spring and customer insight work have not been separated. 2. Please how long is the assignment for? We anticipate the brand sprint and associated insight work can be done within a two/three week period