Stylisation & Configuration of New CRM System

Tender description

Purpose and objectiveTo engage a third-party supplier to assist in creating an excellent bilingual online visitor experience, including ticketing, merchandise and membership purchasing.ContextAmgueddfa Cymru has seven museums distributed across Wales: National Museum Cardiff, St Fagans National History Museum, National Slate Museum, National Wool Museum, National Roman Legion Museum, Big Pit: National Coal Museum, National Waterfront Museum.Amgueddfa Cymru welcomed 1.8 million visitors across its sites in the 2019/20 financial year prior to COVID19, through a mixture of general admission, ticketed events, and exhibitions, as well as tours, commercial hires, learning visits and digital talks. Our website, which serves a wide range of audiences, was first launched in 1997. It is developed in-house using a bespoke content management system based on open-source standards and packages including PHP, MariaDB and Elasticsearch. Since April 2021 it has had over 1.1 million visitors (see Appendix A).We are now looking to develop our own purchase path online, in line with introducing a centralised CRM system and consolidating all single customer view systems as part of our Commercial Platforms programme.We are currently contracting Tessitura Network as our new CRM and ticketing provider and are looking to style and configure TNEW alongside this, to create an improved visitor experience while booking tickets and purchasing memberships or added value items.NOTE: The authority is using eTenderwales to carry out this procurement process. To obtain further information record your interest on Sell2Wales at https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=117829 (WA Ref:117829)